Friday, August 1, 2008

Dell Launches Ads to Promote Green PC

Dell is going green with its new Green PC, the Studio Hybrid. The desktops are about the size of a college dictionary, which Dell says is about 80-percent smaller than standard desktops. Other green factors include 70-percent less energy used than standard desktops, 30-percent less packing materials used and those packing materials are 95-percent recyclable.

Dell kicked off its online ad campaign for the Studio Hybrid this week. Print ads are also scheduled to run this month. A spokesperson for Dell says the ads won't fully center around the energy efficient message but more focus will be on the design.

Should the energy efficiency claims and other green factors be the star of the ads as opposed to the new design?

What do you think?