Thursday, January 31, 2008

Greenpeace applauds Apple, MacBook Air

Greenpeace today applauded Apple for the release of its new MacBook Air laptop, calling the device "a winner" and a strong entry in the race to build a green PC. The organization commends Apple's decision to ship a mercury and arsenic-free laptop, which Greenpeace says exceeds European Standards and raises the bar for the rest of the industry. Apple is on the right track, according to activists, and needs to make environmental leadership the theme of all of its products -- both old and new.

"For us though the highlight of the show, was Steve talking about the environment in his keynote speech for the first time," Greenpeace said. "It's a big step for Steve and we would like to congratulate all the Apple fans who helped us with our greenmyapple campaign."

Jobs in early May published an open letter to the public to discuss Apple's then current and future environmental concerns. The letter came after criticism came from environmental organizations as well as company shareholders. The executive promised to remove the inclusion of toxic chemicals in Apple products, and outlined a revamped recycling program for iPods.

Greenpeace lauded Jobs' open letter, praising his decision to phase out polyvinyl chloride and brominated fire retardants (BFRs) by 2008. The organization still criticized Apple's planned recycling program, however, because it will only apply to U.S. residents.

Today Greenpeace commended Apple as well as Jobs, but reminded both that its MacBook Air is not entirely free of hazardous chemicals.

"Had [the MacBook Air] been [free of hazardous chemicals,] it would have made Apple an ecological leader," the organization said. "We can almost taste that Green Apple, unfortunately it’s not ripe yet."