Monday, February 9, 2009

NDTV's Greenathon all Set to Take Off: Give Green

Taking forward its 'Open Up Tomorrow, Today' campaign to save our planet, NDTV supported by Toyota, will be telecasting a first of its kind 24-hour nonstop programming -THE GREENATHON- urging Indian citizens to take a pledge towards a greener tomorrow. The Greenathon starts across the NDTV network on the 7th of February 2009 at 7pm. The programming will showcase a series of on-the-ground activities such as round-the-clock clean up drives in Mumbai city and Yamuna Ghats in Delhi; a 24-hour marathon run by Milind Soman; a musical extravaganza by renowned Bollywood stars and simultaneous green activities taking place across the country.

The Greenathon will be inaugurated by Dr. R.K. Pachauri, Nobel-prize winner, Chairman of the Intergovernmental Panel on Climate Change and Director-General of TERI (The Energy and Resources Institute), and Dr. Prannoy Roy, Chairman, NDTV, while the 24-hour programming will be hosted by NDTV's Vikram Chandra and Preity Zinta, who is also the campaign ambassador. VJ Cyrus Broacha will keep viewers entertained for 24 hrs with his witty humour.

Give for Green

The Greenathon has raised over 2 crore for TERI's Lighting a Billion Lives campaign that aims at solar powering villages across the country. We thank you for your overwhelming support. The journey is not over yet..we will continue to strive for a better, cleaner environment. Donate for the cause and help bring the change.
To Donate

* Pay online: Find out how »
* SMS "[donate] [space] [amount]" to 56388
(For users in India only. Standard VAS charges apply).
* Send a cheque/dd in favour of 'The Energy and Resources Institute' payable at New Delhi, mail to Greenathon, NDTV, Archana Complex, GK 1, ND-48.
* Call 011-66176299, 18004194360 [Toll free]