Thursday, November 29, 2007

Toshiba plants trees for greener PCs

There are a limited number of ways a computer firm can go green, and by far the most popular option is signing up to tree-planting schemes. And now, Toshiba has followed the likes of Dell and PC World, and given anyone buying a new laptop the chance to pay a sum of £1.18 to make their purchase a 'carbon zero' one. The trees planted to achieve this, they say, will be native broad-leafed trees, in a new developing woodland called Sand Martin Wood in Cumbria. To find out how to get your hands on a carbon zero computer, there's more info here.

Other computer firms have done to reduce their carbon footprints:

1) RM is focusing on electricity consumption to make its gadgets greener, and has developed a lower-energy PC called the EcoQuiet.

2) HP is tackling the green challenge from an employee perspective. In other words, your PC may consume a lot of energy when you get it home, but at least you'll know that workers in HP plants and offices are being encouraged to recycle and save energy as part of a 'carbon footprint challenge.'

3) IBM is taking quite a holistic approach to reducing its carbon emissions. It launched a billion dollar programme earlier in the year aimed at increasing energy efficiency at its data centres, as well as a separate green programme that looked at making improvements off-site.

4) Apple crawled back into Greenpeace's good books in the summer, when it was ranked as the 'most imrpoved' tech company this year in the organisation's guide to greener electronics. This reflects a lot of hard work by Steve Jobs et al in the Greener Apple pledge.

5) Dell remains the highest-ranked computer firm in the Greenpeace list.